Live site: www.jonenoch.com

Background & Problem Statement

Jon Enoch doesn't need introduction in photography circles. Food Photographer of the Year, Sony World Photography Awards, shoots Verstappen for Red Bull Racing. Twenty years shooting for agencies and brands across London and New York. The work's elite level – the website wasn't.

The brief was refreshingly honest: "I'm not the young buck anymore." Jon knew his site needed to signal continued relevance in a market that often equates fresh design with fresh thinking. Despite working constantly at premium rates, he recognised that even established photographers can't coast on reputation alone. In high-stakes pitches, perceived value matters as much as proven track record.

His existing site did the job but nothing more. Clean portfolio, contact details, standard photographer fare. For someone shooting F1 world champions and commanding top dollar, standard wasn't enough. The site needed to work harder – not just showing the work, but positioning Jon as someone who operates at the highest levels of commercial photography without breaking a sweat.

Brand Research & Strategy

The target audience splits into two distinct markets: US agencies and brands, UK and European clients. Both need someone who delivers on big productions – the photographer you book when failure isn't an option.

The strategic insight was geographic flexibility. Jon operates equally in New York and London with representation in both markets. But a single static website couldn't effectively communicate that dual presence. We implemented geo-targeting to ensure the site speaks directly to each audience's expectations and preferences. Different markets, tailored positioning.

The brand values: technically bulletproof, commercially savvy, proven under pressure. This isn't about being another talented photographer – it's about being the one you book when the production's complex, the timeline's tight, and the client's demanding.

Visual Identity & Website Redesign

The Verstappen hero shot was deliberate. Not Jon's most artistic image, but his most credible. F1 world champion, Red Bull Racing, instantly recognised global talent. One image that says "this is the level I operate at" without saying anything.

Typography stays minimal – Helvetica Neue, clean, timeless. Nothing fancy to distract from the work or dilute the message. The fluorescent yellow happens to be Jon's favourite colour, but strategically it's perfect. Cuts through everything, draws eyes to CTAs, impossible to ignore against any other colour on screen.

The layout breaks from portfolio predictability. Bold imagery, minimal text, strategic white space. Awards appear on hover – credibility without clutter. The about page doesn't list services; it positions Jon as someone who solves production problems others can't. Twenty years' experience framed as delivering when it matters most.

Navigation stays ruthlessly simple: Lifestyle, Sport & Portrait, Series, Commissions, Films, Advertising, About, Contact. Every category signals commercial capability. No overthinking, no analysis paralysis, just clear paths to what clients need.

Final Thoughts

This project proved something critical: even photographers at the top need strategic design evolution. Jon wasn't struggling – he was thriving. But in premium photography, standing still means falling behind. Younger photographers with slicker sites can create perception gaps even when the experience gap runs the other way.

The geo-targeting ensures the site works smarter, not harder. The Verstappen hero, the fluorescent yellow, the minimal typography – every decision reinforces position rather than just preference.

For established photographers, website redesigns aren't about breakthrough – they're about maintaining leadership. Jon's new site doesn't just showcase elite work; it demonstrates continued relevance, strategic sophistication, and the confidence that comes from two decades at the top.

The lesson? Premium positioning requires premium presentation, regardless of reputation.